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Inbound Marketing

What is inbound marketing?

Put simply, Inbound Marketing gets your clients to come to you. Contrary to traditional Girl Smiling Fotolia_102806170_S.jpgadvertising, inbound marketing tactics do not interrupt people in their day-to-day, but instead answer their searches with helpful content.

We help you create an inbound strategy that is statistically-proven to bring in quality, targeted leads for your business. An inbound marketing campaign is multi-faceted, from restructuring your website, to connecting with your community.  See the components of a successful inbound strategy here:

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Website & SEO 

With an inbound strategy, we can turn your website into one that attracts, educates, and captures your prospects. Incorporating smart search engine optimization, your site will rise to the top in search.

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Every business has an ideal client they'd like to sell to. Our job is to break down those ideal clients by their buying patterns, lifestyle, demographics, motivations, and goals so we know how better to serve them digitally. 
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Content Marketing

We create timely and educational content (think blogs, videos, ebooks, e-newsletters, whitepapers, infographics) to attract your prospects, delight your clients and strengthen your web presence.

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A crucial part of an inbound strategy, social media allows us to reach and communicate with your target prospects while you grow an educational platform where your business can interact with its community.
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Email marketing is highly effective and generates more in ROI than most other inbound tactics. The ability to target your client groups and nurture them to a sale will make email a crucial part of your inbound campaign strategy. 
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The glue that ties the strategy together is our consistent data-crunching. We are viewing your leads, CTR (click-through-rates), and conversions to ensure the overall success of your inbound marketing campaign. 

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What Does It Take To Run Your First Inbound Campaign?

There are key steps to be followed in order for your Inbound campaigns to be effective in reaching prospects and nurturing them into closed customers. Download our checklist to get it right:

Get My Checklist
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What is inbound?

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