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Great Stuff, No Fluff: Helpful Tips From Our Marketing Gurus

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  • Behind-the-Scenes
  • Marketing

My First 90 Days at Laire Group Marketing

Starting a new job is exciting, challenging, and a bit nerve-racking. Because let’s be honest – you never really know ...

  • Social Media

How to Increase Facebook Engagement

Gone are the days where you can effortlessly post to your business’s Facebook page and expect your followers to see ...

  • Website
  • Marketing

Hiring a Marketing Employee vs Marketing Agency, Which is Best for My Company?

Should I hire a marketing person or hire a marketing agency? We know why you’re asking! It’s something that comes up ...

  • HubSpot
  • Behind-the-Scenes

Laire Group is now a HubSpot Platinum Certified Agency Partner

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." Benjamin ...

  • Content and Creative

Our Top 5 Marketing and Sales Blog Topics of 2018

As the beginning of 2019 quickly approaches, we reflect on the topics we've written throughout 2018. This past year, we ...

  • Marketing
  • Social Media

3 Things I Learned from Giving a Social Media Talk at the STA Conference

I’m a social media marketing fanatic. I spend a large portion of my life strategizing and executing social media ...

  • Sales
  • Marketing

A Look Back at Inbound Marketing and Inbound Sales Predictions for 2018

As the year 2018 comes to a close, we are hearing a lot about new trends to watch for and forecasts as well as bold ...

  • Website

Home Pages vs. Landing Pages: What's the Difference?

You've worked hard to create a killer home page, complete with purposeful copy, intuitive navigation, a call-to-action, ...

  • Website

Your Website Content and the Buyer's Journey: A Match Made in Heaven

When talking to prospective clients, we often hear, "My website traffic is pretty good, so how can Inbound Marketing ...

  • Website

How to Set Up a New WordPress Website Using GoDaddy

So you're looking to set up a new website for your company... that's awesome! Congratulations on taking this step! ...

  • Social Media

Your Guide to Killing the Instagram Hashtag Game

If you want to master the world of Instagram, hashtags should be your best friend. If you and hashtags are more like ...

  • Marketing

Which Type of Marketing is Right for Your Company to Bring in the Best Results?

When you’re crunching the numbers on your business and analyzing statistics from the past year - do me a favor and ...