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Great Stuff, No Fluff: Helpful Tips From Our Marketing Gurus | The Laire Group Team

  • Marketing
  • HubSpot
  • Sales

Effectively Use your Customer Relationship Management (CRM)

Let’s start with the obvious, as a business, you are interested in converting leads to sales and bumping up your ...

  • Case Studies

Growth-Driven Design Propels Manufacturer, $100k Closed in 1 Month

Conitex Sonoco first engaged Laire in 2017, in need of website consolidation. A global parent company of multiple ...

  • SEO
  • Content and Creative

How to Generate Content Ideas that are Engaging and Boost Site Traffic

Everyone always says content is king. Creating incredible content is the easiest way to give your company a competitive ...

  • SEO

How to Clean Up the Bad Links that Are Totally Killing Your SEO

Most website owners recognize the value of search engine optimization (SEO) within their website. You've probably done ...

  • SEO

Off-Page vs. On-Page SEO: What's the Difference?

Search engine optimization (SEO) is more than a marketing buzzword that’s been around since the 90s. SEO is a practice ...

  • Content and Creative
  • marketing strategy

The 6 Best Tools for Creating a Kick-Butt Content Marketing Strategy

There's no denying it; the key to any successful content marketing strategy is an organized plan. But, depending on ...

  • Marketing
  • marketing strategy

Inbound Marketing Best Practice: The Secret to Creating Buyer Personas

Picture this - you take a bite of a peanut butter and jelly sandwich (a classic). As you're chewing, you realize ...

  • SEO

SEO for Beginners: 20 Need-to-Know Terms Defined

Do you dream of your company website appearing at the top of Google results? You're not alone. Today, having a working ...

  • Marketing

Avoid These Common Flops: 5 Inbound Marketing Examples Gone Wrong

Let's be honest - there's a lot of bad marketing out there. Annoying pop-up ads, low-quality, uninspiring videos, and ...

  • Content and Creative

Digital Marketing Win: How to Pitch Content Marketing to Your Boss

We've all been there. You've heard about another amazing digital marketing best practice (in this case, it's content ...

  • Behind-the-Scenes
  • CLT

Proud to Be Named a Top User Experience (UX) Agency in Charlotte

Did you know there are over 13,300 advertising and marketing agencies in the U.S. and around 70 in Charlotte alone? ...

  • SEO

The Definition of Search Engine Optimization (SEO) in Less than 40 Words

You’ve probably heard at least once (or more like 100 times) that search engine optimization (SEO) is essential for any ...

  • Case Studies

Financial Services Firm Boosts Site Traffic 260% with Inbound Marketing

In 2016, a private lending firm in North Carolina found itself between a rock and a hard place. The company wanted to ...

  • marketing strategy

Outbound vs. Inbound Marketing: Which Gets the Best Results?

Let's face it; developing a marketing plan can be frustrating. You spend hours crafting what you think is an awesome ...

  • Content and Creative

How Storytelling Marketing Will Change Your Digital Efforts Forever

Since we were young, we've been told stories. It's a fact of life and something that we are all driven by (whether we ...

  • Content and Creative

What is Content Marketing and How is it Different Than Blogging?

Blogging has been around for years, practically since the invention of the Internet back in 1983. Hard to believe it’s ...

  • Website

Refresh or Redesign? The Best Way to Fix Your Bad Website

Been a while since you've updated your website? Not seeing the same level of results as you did a few years ago? Don't ...

  • Website

9 Signs You Have a Bad Website

Is your website lackluster, stuck in the past, or simply not performing the way you want it to? Do you get website envy ...

  • Marketing

Make the Commitment to Relationship Marketing

Have you heard the one about the guy who bought a hoodie for his girlfriend for Christmas? No, this is not the ...

  • Social Media
  • Marketing

Can You Remove Bad Reviews Online?

So, your business got a not-so-great review on Facebook or Google My Business. In a perfect world, you’d be able to ...

  • Social Media
  • Video

Get on Board with Video & Boost Your Social Media Engagement

You’ve probably heard this before – video is super important for a successful social media strategy. Broken record, ...

  • Marketing

How to Find the Best Digital Marketing Agency & Smash Revenue Goals

You’ve made the decision to hire an agency to assist with your digital efforts. That’s great! Now, you’re trying to ...

  • Email

7 Email Marketing Tips to Skyrocket Your Open & Click Rates

Email marketing may seem like it was “so yesterday”, but that just isn’t true. It is still effective after all these ...

  • Content and Creative

4 Keys to Writing Blog Content Your Audience Will Actually Read

Having a blog on your website is one thing. Having a blog that your audience actually wants to read and engage with is ...

  • Social Media
  • marketing strategy

5 B2B Companies Dominating Instagram

When I give conference talks or meet with new clients, I often hear:  “Why would I use Instagram? My company isn’t ...

  • Website

The Essential Launch Checklist for Your Website Redesign

Redesigning your website is an exciting, yet complex undertaking. There are many ways to screw it up, that's why making ...

  • SEO

How To Set-Up and Optimize Your Google My Business Listing

It’s a fact: approximately 90% of customers consider reviews when making a purchase decision, meaning your business’s ...

  • Website

Best Practices for Your Next Website Redesign

We know what you’re thinking. It’s time to redesign your website and you have no idea where to start. Not only do you ...

  • Marketing
  • Behind-the-Scenes

My First 90 Days at Laire Group Marketing

Starting a new job is exciting, challenging, and a bit nerve-racking. Because let’s be honest – you never really know ...

  • Social Media

How to Increase Facebook Engagement

Gone are the days where you can effortlessly post to your business’s Facebook page and expect your followers to see ...

  • Social Media
  • Marketing

3 Things I Learned from Giving a Social Media Talk at the STA Conference

I’m a social media marketing fanatic. I spend a large portion of my life strategizing and executing social media ...

  • Website

Home Pages vs. Landing Pages: What's the Difference?

You've worked hard to create a killer home page, complete with purposeful copy, intuitive navigation, a call-to-action, ...

  • Website

Your Website Content and the Buyer's Journey: A Match Made in Heaven

When talking to prospective clients, we often hear, "My website traffic is pretty good, so how can inbound marketing ...

  • Website

How to Set Up a New WordPress Website Using GoDaddy

So you're looking to set up a new website for your company... that's awesome! Congratulations on taking this step! ...

  • Social Media

Your Guide to Killing the Instagram Hashtag Game

So, you have an account for your business on Instagram. Here's a tip - if you want to master the world of Instagram, ...

  • Content and Creative

9 Things That Aren't Free Ebooks to Get More Leads Through Your Website

Content marketing is the kingpin of any business's marketing strategy for getting inbound leads through its website. ...

  • Social Media

Which social media metrics are most important?

You identify your audience. You write compelling copy. You create dynamic, on-brand visuals. Now what? To intelligently ...

  • Advertising

How to Design a Killer LinkedIn Ad

If you’re trying to reach business professionals online LinkedIn is the number one channel to get to them effectively. ...

  • Sales

Excel Isn't Cutting it: Using a CRM to Grow Your Business Relationships

Remember the scene from “Death of a Salesman” when protagonist Willie Loman meets with a repeat buyer? He starts going ...

  • Website

I Went to FusionConf in Charlotte NC - Here's Why You Should, Too

Ever since I was little, I've always been fascinated by design - how it tells a story, organizes information, and ...

  • Social Media

The Cost of Social Media Marketing for Small Businesses

Why should you bother outsourcing your social media marketing? I’m sure you have people on your team who are more than ...

  • Website

A Guide to Creating a Successful Landing Page

A successful landing page has a very specific purpose. The idea is to capture leads through form submissions. That’s it ...

  • Website

How to Turn Your Website Visitors Into Leads

So you've got a website for your business... that's great! Maybe you've even optimized and marketed it to help bring in ...

  • Website

Is Your Business Talking to Your Ideal Clients?

There’s an endless amount of marketing strategies and plans businesses can adopt. But they all have one thing in common ...

  • SEO

How to Redesign a Website Without Losing SEO

There are several phases involved in launching a new website. Messaging, persona research, and design are just a few ...

  • Marketing

Inbound Marketing vs Account Based Marketing

Inbound marketing. Account-based marketing. Influencer marketing. Referral marketing. Affiliate marketing. The list of ...

  • HubSpot

Why Your Website Should Be Hosted On HubSpot

There are dozens of solid website hosting and marketing platforms to choose from out there. Selecting the right ...

  • HubSpot

Drive Growth with Happy Clients: Switch from the Marketing Funnel to the Flywheel

The best inbound marketing/sales methods and strategies are always evolving as buyer behavior and technology improves. ...

  • Website

How Much Does a Lead Generation Website Cost?

Websites don’t automatically become lead generating powerhouses. It takes time, a well thought out strategy and, of ...

  • Sales

Kickstart Your Sales Enablement with These Best Practices

You want to fire up your marketing team, empower your sales team and maximize your business’ revenue growth. How? ...

  • Website

Another Privacy Policy Update? How GDPR is Impacting Businesses

Why is everyone updating their privacy policy? It’s because of GDPR or General Data Protection Regulation that's now in ...

  • Social Media
  • Advertising

5 Ways LinkedIn Improves Your B2B Marketing

Business-to-business or B2B marketing through LinkedIn makes perfect sense, right? LinkedIn is a social media platform ...

  • HubSpot

What is HubSpot’s New Service Hub and Can it Help You?

We love HubSpot - they’re always coming out with the next best feature that can help us (and our clients) be more ...

  • Social Media

Best Social Media Marketing Agencies in Charlotte NC

Finding the best social media marketing agency for your business can be a challenge. A lot of agencies offer the same ...

  • HubSpot
  • Sales

Best Sales Enablement Tools to Close More Deals

The only thing that should separate your marketing and sales teams is their job titles. If your marketing and sales ...

  • Marketing

How Much Does a Custom Marketing Plan Cost?

You’ve heard it from everyone, fellow entrepreneurs, your BNI group, and mentors are telling you that a marketing plan ...

  • HubSpot

7 Inbound Marketing Best Practices to Spark Real Business Growth

If you’re reading this, chances are you are quite familiar with the basics of inbound marketing. The idea is to attract ...

  • Sales

How to Avoid Problems with Sales Enablement

Having a sales enablement program is great, but you better be doing it correctly. If your marketing and sales ...

  • Social Media

Why Social Media Marketing is so Important for Your Business

If you are one of the 225 million people in the United States who uses social media on a daily basis, I don't have to ...

  • HubSpot

What Does HubSpot Cost And Which Plan is Right For You?

Are you on the fence about making the jump into all things HubSpot? HubSpot is an investment that shouldn't be taken ...

  • Sales

What is Sales Enablement? Why You Should Do it

Heavy website traffic and high conversion rates are great, but are you happy with the quality of your leads? Are your ...

  • Marketing
  • marketing strategy

Marketing Plan vs Marketing Strategy: What's the Difference?

You’re posting on social media, you have blog posts but you’re not seeing any results. What’s the deal? The problem ...

  • Website

What is a Lead Generating Website?

A website that generates leads. Easy enough, right? Not so fast, how does a website that is generating leads compare to ...

  • Marketing
  • HubSpot

7 Inbound Marketing Problems Revealed

Are you considering inbound marketing to grow your business to the next level? If so, you may be feeling a great deal ...

  • HubSpot

How to Avoid Problems with HubSpot

For more than a decade, tens of thousands of business owners and marketers have been using the software to automate ...

  • Marketing
  • SEO

Improve Online Marketing with Google Analytics: Where are Your Best Buyer Personas Located?

Do you know where your best buyer persona is geographically located? Does their location play a part in their ...

  • Marketing
  • Content and Creative
  • marketing strategy

ONTRAPORT: Marketing Automation Made Easy

Are you building a community around your brand? Entrepreneurs, worldwide, are creating personalized experiences online ...

  • Content and Creative

How to Write for a B2B Blog - Content Marketing Best Practices

Are you struggling to create interesting or helpful B2B blogs for your organization? I understand why you may be having ...

  • HubSpot
  • Website

How to Write & Design a Brilliant Call-to-Action

A call-to-action (CTA) exists to turn site visitors into leads, but what if the CTA is never clicked on? What if they ...

  • Website
  • SEO
  • Advertising

Improve Online Marketing with Google Analytics: Is Your Website Engaging?

Is your website engaging? If you have some basic knowledge of how to use Google Analytics to measure your website ...

  • Website
  • Content and Creative

4 Design Basics to Improve Your Business and Articulate Value

Have you ever visited a company’s website for the first time and immediately bounced off? There are many reasons you ...

  • Marketing
  • Content and Creative

What is Content Marketing? Basics for Businesses

Content marketing could be the best thing to ever happen to your business. I say could because it depends on how you do ...

  • Social Media
  • Advertising

Basics of Facebook Advertising: How to Boost a Post

If your business has a Facebook page, the way the public sees your content is changing. Facebook’s most recent updates ...

  • Marketing

How Much Does an Inbound Marketing Agency Cost?

Hiring a marketing agency to handle your digital growth needs is a smart decision and, of course, we’re biased. In all ...

  • Marketing

What Is Marketing Automation and Is It Worth It?

Are you thinking about giving your marketing department a boost? Marketing automation uses software to streamline ...

  • Website

Improve Online Marketing with Google Analytics: How Website Traffic Guides Strategy

Google Analytics is a FREE, must-have tool used by business-owners and online marketers to measure the performance of ...

  • SEO

SEO Basics: Making Your Website Work with Google

I can see how search engine optimization or SEO can seem complicated, but you should know that it doesn’t have to be ...

  • Website

Google Analytics Basics: Getting Started

Google Analytics is, without a doubt, the most powerful analytics tool that every website owner should be using. Not to ...

  • Social Media
  • CLT

What Charlotte Businesses Need to Know About Facebook

Charlotte businesses trying to get traction in the Queen City need to deliver what Charlotteans care about. Facebook is ...

  • Content and Creative

The Problem with Content Marketing - Just Because You Write it, Doesn't Mean They'll Come

What have we learned about content marketing in the past year? If you build it, they will come... sometimes... but not ...

  • Email

4 Tips for Total Email Marketing Domination

Are you using email as a tactic in your marketing strategy? No doubt you've been the victim of poorly executed email ...

  • SEO

Why SEO Matters for Custom Home Builders

This may seem oversimplified but you need customers in order to build custom homes. If you want to attract customers ...

  • Social Media

Facebook Makes Friends and Family Content Top Priority - Changing the Game for Businesses

Facebook is making changes to its newsfeed again, this time affecting businesses more than ever before. On January 11, ...

  • Marketing

18 Marketing Predictions for 2018

We're just two weeks into 2018... how's it going? Have you set your goals for the year? If so, are you still motivated ...

  • Marketing

6 Best Small Business Project Management Software Tools

Are you looking to grow your small business this year? You know to scale, you've got to be organized. It's time to get ...

  • HubSpot

Don’t Waste Your Money on HubSpot if You Aren’t Going to Use These Built-in Tools

So you're using HubSpot. Welcome to the community! We're more than 100,000 strong with users across dozens of ...

  • Marketing

Write Off Your Marketing Expenses and Save Money on Your Taxes

We don't have to explain to you why your marketing budget qualifies as an ordinary, reasonable and necessary expense, ...

Apps and Podcasts We Love Right Now

Tired of listening to the same thing on your way to work? Want some fresh apps to get you through the day? Check out ...

  • Behind-the-Scenes

Giving Thanks and Showing Appreciation to Grow Your Business

The month of November is generally associated with giving and thanks. After all, Thanksgiving and Giving Tuesday occur ...

  • Social Media

Grow Your Dental Practice with Patient Reviews & Engagement

Are you struggling to find different ways to grow your dental practice? Do you feel like you’re at a stand-still with ...

  • HubSpot

New HubSpot Marketing Tips, Tools and Tricks

We've compiled some new HubSpot marketing tips, tools and tricks we've learned from our HubSpot channel consultant, at ...

  • Website

19+ Essentials for Your Modern Dental Practice Website

You've worked diligently to build your dental practice. Now you need to market that. It isn't enough to simply HAVE a ...

  • HubSpot

We're Going to INBOUND17 - 7 Reasons You Should, Too

That's right - our Laire Group Marketing and Charlotte Social Media teams are packing our bags for Boston this month. ...

  • Website

Your Inbound Marketing Forecast - Website Trends [INFOGRAPHIC]

Websites. Lots of companies, individuals, sports teams, dental offices, even pets have them. But with so many live ...

  • Social Media

What's the Deal with Instagram Business Accounts?

Social media marketing. It's more than just having an account and posting every once in a while. In the past few years, ...

  • Website

6 Steps To Save Your Website from Sinking

Digital marketing agencies as a whole may sound like a broken record....you need a website, you need to be on social ...

  • Video

10+ Ways To Master Video Marketing

Have you noticed recently that every time you jump on Facebook, all you see is videos? Feel-good videos, clips of cute ...

  • Marketing

5 Reasons You Should Update Your Buyer Personas

As Inbound Marketers, we often come into contact with business owners who say “This has been working for 10 years - why ...

  • Video

Need to Sell to Millennials? Video is the Answer.

Millennials. They do first and ask later. They travel. They explore. They demand a change of pace in the workforce. ...

  • Marketing

8 Best Practices for Podcast Marketing

Does the word podcast evoke an obscure image of something that other people—people more technically savvy, smarter and ...

  • Social Media

Our Top Social Media Marketing Hacks

 Time is precious, especially in the world of business, and while social media isn’t inexpensive, it’s just a different ...

  • SEO
  • Content and Creative

Keywords: the Foundation of Your Content Marketing

To keep the concept simple, Inbound Marketing = Content Marketing. Content Marketing = blogging, ebooks, whitepapers, ...

  • Marketing

Push Your Holiday Sales Into Orbit With an Inbound Marketing Campaign

If you really want to add some sparkle to your 4th of July marketing plan, you’re going to have to do a whole lot more ...

  • Marketing

Ephemeral Marketing is Fast Emerging and All Fired UP! Don’t Blink!

Remember the days when hindsight was 20/20? Not anymore, at least with regards millennial marketing. I recently read in ...

5 Ways To Maintain Your SEO Ranking

Generating a consistent source of website traffic is the foundation of every online business. If you don’t have ...

  • Content and Creative

The Power of Business Blogging

It was the beginning of winter and Bill Griffin’s rear window and frame in his home was broken. The wind was blowing in ...

  • Social Media
  • Advertising

Facebook Advertising On A Budget

Do you run a small business and want to know if Facebook advertising is right for you? Great. You’ve found the right ...

  • Email

Make Email Marketing Magic AND Blow Your ROI Through the Roof

I just found out that I have something in common with Andre Leon Talley, Vogue Contributing Editor. The very first ...

  • Website

We Dig Responsive Web Design

Have you ever walked into a building that literally bends or expands as crowds approach it? A space where the ...

  • SEO

The Importance of Digital Location Management For SEO and Yext

You want people to be able to easily search for your business, more importantly you want that information to be ...

  • HubSpot

What is HubSpot and Is It Right For My Business?

“HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads and close ...