The month of November is generally associated with giving and thanks. After all, Thanksgiving and Giving Tuesday occur within a few days of each other. When it comes to thanks, it is very easy for an agency, company, or office to say thank you in the moment of service tendered. However, thanks in the moment is not quite enough. The goal is to continue delighting your clients, patients or customers so they want to continue service with you and in turn become an advocate for you.
Ways to show appreciation to your clients -
A loyalty program that rewards for engagement, services tendered or whatever you choose. Create steps or statuses for people to achieve and reward them when they do.
A handwritten note can speak volumes! It shows that you took the time to sit down and write out a personalized note when you could have just bought or sent a generic pre-made card. It doesn’t have to be extravagant or long, just customize it to the person you are sending it to and they will appreciate it beyond what you can imagine.
Reward your social media followers for engaging in content, posting a picture or writing a review. Let them know you appreciate the time they took to help your business. It could be as simple as a discounted or free service, coffee on you, or a gift card. On a side note, check out this blog post on how patient engagement online can help grow your dental practice.
Spotlight your clients/patients/customers on your social media channels or on your website. Let them know how awesome you think they are and thank them for trusting you with their business or service needed.
Give away gift cards or free goodies. Branded items are perfect for this because it’s another opportunity to get your name out there. Try a weekly or monthly giveaway. Whatever you decide, your clients/patients/customers will appreciate the goodies.
Hold an education event. This is a different way to give back to your community. By holding a night that educates people on your services or a parallel topic, you showcase your remarkables and knowledge in your industry and are giving back to the community in a way that is unmatched.
Offer positive feedback to a client/patient/customer if you’ve implemented a change they suggested. Maybe someone suggested you supply more pamphlets and info brochures in the office, or a small play area with puzzles or books for children. Whatever it is, if you implemented it and see that it is working in your favor, let that client know you are grateful for their suggestion and how it is making a positive impact on your business.
The number one thing you can do to show appreciation is deliver exceptional customer service. Smiling when they walk in the door, asking them how their day is going, remembering details about your clients/patients/customers for the next time they come in, and showing you genuinely care about them as an individual are all simple ways to make sure they feel appreciated and important.
You should also be showing appreciation towards your team.
They are the ones who help make your business successful!
Ways to say thanks to your employees -
Saying a direct “thank you” face to face with one of your employees can really brighten their day. Acknowledge when an employee has done great work and give them some praise. It could even be as simple as a personalized post-it note on their desk or computer.
Create team bonding experiences. Whether it’s a special event out, a happy hour after work, or group lunch on a Friday, your employees will appreciate the time spent outside of work connecting in a stress-free environment.
Provide treats at work. From donuts and coffee, to fruits and little snacks, employees love free food. It doesn’t have to be a routine, you can surprise them every once in awhile to put a spring in their step.
Remembering birthdays and special occasions can show that you really care about your employees’ lives. Work anniversaries are a great example, treat them to a meal or gift flowers.
Upgrading your workplace with a few simple things can make employees feel more appreciated and create positivity and productiveness in the office. Provide a coffee machine with free coffee, decorate for holidays, hold workday potluck lunch parties where everyone gets involved, add plants to liven up the place, or maybe a small area with comfortable chairs where employees can go to recharge on a break. These are all great ways to create a happy space for employees to work in which should ultimately increase productivity.
Lastly, be respectful and considerate of your employees’ lives in and outside of work. We are all balancing work and personal life, don’t scrutinize an employee who has to pick up the kids from school a little bit early, or step out for doctor appointments. It’s also not a good idea to take out your bad day on an employee. One second of undeserved frustration towards an employee can undo the trust you’ve built with them and create a negative relationship. A respectful relationship is a successful one.