One thing I love about social media is the ability to bring communities together and provide real, tangible value to businesses. Gone are the days where you have to guess whether or not you’re reaching the right people with your messages or if your time is being spent wisely. Digital marketing has allowed anyone with access to the Internet the ability to see real-time results behind their hard work. Even better, the rise of social platforms, like Untappd and NextDoor, that target specific groups, communities
So, What is Houzz?
Houzz is a visual community of homeowners and home professionals sharing ideas, advice
Who Should Use Houzz, Anyway?
If you’re an active contractor, custom homebuilder, interior designer or architect then you need to be on Houzz. Not only will you see ideas from your industry peers (and be
Our 3 Houzz Marketing Tips:
#1 Interact on a Regular Basis
Houzz loves helpful professionals - and so do homeowners! Users are able to ask questions about everything from their remodel to DIY tips. Any professional is given an opportunity to answer these questions no matter where they are located. You might wonder how that could benefit you at all. Well, the great part about being active on Houzz is that your answers appear on your profile as soon as you respond. Homeowners who are looking at you to handle their project can see now see how knowledgeable and helpful you’ve been in your industry. The more activity your profile receives, the more access to Houzz extras. Add the custom badges to your blog, website
Pro Tip: Aim to answer three questions each month. This is what Houzz views as adequate activity and if your answers are helpful you could be featured on the
#2 Get Visual and Stay Visual
Houzz is a popular platform for a reason. Its two founders saw a huge gap in the amount of information available for homeowners who want to remodel and created their own solution. Hats off to them for creating such a visual platform for a visual industry. Ideabooks are a collection of photos grouped together either by style, client or project type. Professionals can break their photos up into any categorical structure they want - what is important are the keywords. Houzz has its own search feature where users can pull up a laundry list of projects and ideas relevant to them. While its great that users don’t have to dig through more than six million high-definition photos, your own photos could be lost in the mix. Be sure to include your location and a rich description of the photo as
Pro Tip: When uploading photos do not click “private comment” under your description. You’ll be able to be found using those keywords if your photos remain public.
#3 Involve Every Client
Not only is Houzz a hotbed for new leads and showing off your wealth of knowledge, it is also a great sales tool. Users are able to search through your photos and save their favorites in their own Ideabooks. From there, you can choose photos for their project and share them along the way. With
Pro Tip: Add clients as collaborators to your Ideabooks so they can share ideas back and forth. Browse their Ideabooks before the initial meeting to get a better sense of their personal style.
Are you utilizing Houzz? How do you use it for your marketing?