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Great Stuff, No Fluff: Helpful Tips From Our Marketing Gurus

  • SEO

How To Set-Up and Optimize Your Google My Business Listing

It’s a fact: approximately 90% of customers consider reviews when making a purchase decision, meaning your business’s ...

  • Marketing

5 Musts to Market Your Dental Practice on the Web

Now, online presence is a crucial element of any successful business. This is especially true in the highly competitive ...

  • Website

Best Practices for Your Next Website Redesign

I know what you’re thinking. It’s time to redesign your website and you have no idea where to start. Not only do you ...

  • HubSpot
  • Marketing
  • Sales

Top 4 Sales and Marketing Team Problems to Solve with HubSpot

Feeling a disconnect between your sales and marketing teams? You’re not alone. Many clients cite a breakdown in ...

  • Behind-the-Scenes
  • Marketing

My First 90 Days at Laire Group Marketing

Starting a new job is exciting, challenging, and a bit nerve-racking. Because let’s be honest – you never really know ...

  • Social Media

How to Increase Facebook Engagement

Gone are the days where you can effortlessly post to your business’s Facebook page and expect your followers to see ...

  • Website
  • Marketing

Hiring a Marketing Employee vs Marketing Agency, Which is Best for My Company?

Should I hire a marketing person or hire a marketing agency? We know why you’re asking! It’s something that comes up ...

  • HubSpot
  • Behind-the-Scenes

Laire Group is now a HubSpot Platinum Certified Agency Partner

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." Benjamin ...

  • Content and Creative

Our Top 5 Marketing and Sales Blog Topics of 2018

As the beginning of 2019 quickly approaches, we reflect on the topics we've written throughout 2018. This past year, we ...

  • Marketing
  • Social Media

3 Things I Learned from Giving a Social Media Talk at the STA Conference

I’m a social media marketing fanatic. I spend a large portion of my life strategizing and executing social media ...

  • Sales
  • Marketing

A Look Back at Inbound Marketing and Inbound Sales Predictions for 2018

As the year 2018 comes to a close, we are hearing a lot about new trends to watch for and forecasts as well as bold ...

  • Website

Home Pages vs. Landing Pages: What's the Difference?

You've worked hard to create a killer home page, complete with purposeful copy, intuitive navigation, a call-to-action, ...

  • Website

Your Website Content and the Buyer's Journey: A Match Made in Heaven

When talking to prospective clients, we often hear, "My website traffic is pretty good, so how can Inbound Marketing ...

  • Website

How to Set Up a New WordPress Website Using GoDaddy

So you're looking to set up a new website for your company... that's awesome! Congratulations on taking this step! ...

  • Social Media

Your Guide to Killing the Instagram Hashtag Game

If you want to master the world of Instagram, hashtags should be your best friend. If you and hashtags are more like ...

  • Marketing

Which Type of Marketing is Right for Your Company to Bring in the Best Results?

When you’re crunching the numbers on your business and analyzing statistics from the past year - do me a favor and ...

  • Social Media
  • Advertising

Smart Ways to Manage Your Facebook Ads

Facebook advertising can be a logical place to start with paid advertising, especially for the small business. Facebook ...

  • Content and Creative

9 Things That Aren't Free Ebooks to Get More Leads Through Your Website

Content marketing is the kingpin of any business's marketing strategy for getting inbound leads through its website. ...

  • Social Media

Which social media metrics are most important?

You identify your audience. You write compelling copy. You create dynamic, on-brand visuals. Now what? To intelligently ...

  • Advertising

How to Design a Killer LinkedIn Ad

If you’re trying to reach business professionals online LinkedIn is the number one channel to get to them effectively. ...

  • Sales

Excel Isn't Cutting it: Using a CRM to Grow Your Business Relationships

 Remember the scene from “Death of a Salesman” when protagonist Willie Loman meets with a repeat buyer? He starts ...

  • Website

I Went to FusionConf in Charlotte NC - Here's Why You Should, Too

Ever since I was little, I've always been fascinated by design - how it tells a story, organizes information, and ...

  • Social Media

The Cost of Social Media Marketing for Small Businesses

Why should you bother outsourcing your social media marketing? I’m sure you have people on your team who are more than ...

  • Marketing

9 Dos and Don’ts of Contact Forms

The purpose of a contact form is to allow users to contact your business when they’re ready for more information and to ...

  • Website

A Guide to Creating a Successful Landing Page

A successful landing page has a very specific purpose. The idea is to capture leads through form submissions. That’s it ...

  • HubSpot

Problems (and Solutions) with Lead Nurturing

Business is all about relationships; that’s why lead nurturing is so important. Lead nurturing is an ongoing process ...

  • Website

How to Turn Your Website Visitors Into Leads

So you've got a website for your business... that's great! Maybe you've even optimized and marketed it to help bring in ...

  • HubSpot

How to Easily Manage Client and Lead Lists in Any Program

List management isn’t fun. It’s rarely something that people look forward to, but it’s absolutely necessary. In order ...

  • Website

Is Your Business Talking to Your Ideal Clients?

There’s an endless amount of marketing strategies and plans businesses can adopt. But they all have one thing in ...

  • SEO

How To Redesign a Website Without Losing SEO

There are several phases involved in launching a new website. Messaging, persona research and design are just a few ...

  • SEO

PPC vs. SEO: The Pros and Cons of Paid and Organic Search Results

As a business owner, your search results should matter a great deal. It’s how potential customers will be able to find ...

  • Marketing

Inbound Marketing vs Account Based Marketing

Inbound marketing. Account-based marketing. Influencer marketing. Referral marketing. Affiliate marketing. The list of ...

  • HubSpot

Why Your Website Should Be Hosted On HubSpot

There are dozens of solid website hosting and marketing platforms to choose from out there. Selecting the right ...

  • HubSpot

Drive Growth with Happy Clients: Switch from the Marketing Funnel to the Flywheel

The best inbound marketing/sales methods and strategies are always evolving as buyer behavior and technology improves. ...

  • marketing strategy

Marketing Plan Pitfalls: Avoid These 3 Common Mistakes

Creating a marketing plan is a big deal for your business. It tells you what activities need to be accomplished in ...

  • Website

How Much Does a Lead Generation Website Cost?

Websites don’t automatically become lead generating powerhouses. It takes time, a well thought out strategy and of ...

  • marketing strategy

Best Practices to Increase Success with your Business Marketing Plan

We’ve written enough blogs on the topic of marketing plans that you know by now, as a business owner spending money on ...

  • Sales

Kickstart Your Sales Enablement with These Best Practices

You want to fire up your marketing team, empower your sales team and maximize your business’ revenue growth. How? ...

  • Social Media

How to Avoid Problems When Working With a Social Media Agency

Everyone wants to win at social media - whether for business or personal use. It feels good to have people engage with ...

  • Website

Another Privacy Policy Update? How GDPR is Impacting Businesses

Why is everyone updating their privacy policy? It’s because of GDPR or General Data Protection Regulation that's now in ...

  • Social Media
  • Advertising

5 Ways LinkedIn Improves Your B2B Marketing

Business-to-business or B2B marketing through LinkedIn makes perfect sense, right? LinkedIn is a social media platform ...

  • HubSpot

What is HubSpot’s New Service Hub and Can it Help You?

We love HubSpot - they’re always coming out with the next best feature that can help us (and our clients) be more ...

  • Social Media

Best Social Media Marketing Agencies in Charlotte NC

Finding the best social media marketing agency for your business can be a challenge. A lot of agencies offer the same ...

  • Website

Lead Generation Best Practices: 4 Steps to Improve Your Website

Attract, convert, and close. That is the goal of most websites today. With so many websites striving to accomplish this ...

  • Sales
  • HubSpot

Best Sales Enablement Tools to Close More Deals

The only thing that should separate your marketing and sales teams is their job titles. If your marketing and sales ...

  • Marketing

How Much Does a Custom Marketing Plan Cost?

You’ve heard it from everyone, fellow entrepreneurs, your BNI group, and mentors are telling you that a marketing plan ...

  • HubSpot

7 Inbound Marketing Best Practices to Spark Real Business Growth

If you’re reading this, chances are you are quite familiar with the basics of inbound marketing. The idea is to attract ...

  • Social Media

Why Your Social Media Posts Aren't Growing Your Business

What’s the difference between doing your own social media as a small business owner versus hiring a social media ...

  • Sales

How to Avoid Problems with Sales Enablement

Having a sales enablement program is great, but you better be doing it correctly. If your marketing and sales ...

  • Website

5 Website Lead Generation Problems & Solutions

You’ve done your keyword research and improved your SEO, but you notice your website lead generation is still less than ...

  • Social Media

Why Social Media Marketing is so Important for Your Business

If you are one of the 225 million people in the United States who uses social media on a daily basis, I don't have to ...

  • HubSpot

What Does HubSpot Cost And Which Plan is Right For You?

Are you on the fence about making the jump into all things HubSpot? HubSpot is an investment that shouldn't be taken ...

  • Sales

What is Sales Enablement? Why You Should Do it

Heavy website traffic and high conversion rates are great, but are you happy with the quality of your leads? Are your ...

  • marketing strategy
  • Marketing

Marketing Plan vs Marketing Strategy: What's the Difference?

You’re posting on social media, you have blog posts but you’re not seeing any results. What’s the deal? The problem ...

  • Website

What is a Lead Generating Website?

A website that generates leads. Easy enough, right? Not so fast, how does a website that is generating leads compare to ...

  • HubSpot
  • Marketing

7 Inbound Marketing Problems Revealed

Are you considering inbound marketing to grow your business to the next level? If so, you may be feeling a great deal ...

  • marketing strategy

5 Steps for Successfully Reviewing Your Marketing Plan

Your marketing plan is a map; it guides your activities and provides you with benchmarks and goals throughout the year. ...

  • HubSpot

How to Avoid Problems with HubSpot

For more than a decade, tens of thousands of business owners and marketers have been using the software to automate ...

  • Email

What Not to Do with Email Marketing

Email marketing has a place in almost every industry. With its low cost and simple automation, it can be one of the top ...

  • Social Media

Which Social Media Channels are Best for Business Reviews?

We all know that business reviews are important in order to grow, but the business owners we meet are still stumped ...

  • Marketing
  • SEO

Improve Online Marketing with Google Analytics: Where are Your Best Buyer Personas Located?

Do you know where your best buyer persona is geographically located? Does their location play a part in their ...

  • Marketing
  • marketing strategy
  • Content and Creative

ONTRAPORT: Marketing Automation Made Easy

Are you building a community around your brand? Entrepreneurs, worldwide, are creating personalized experiences online ...

  • Content and Creative

How to Write for a B2B Blog - Content Marketing Best Practices

Are you struggling to create interesting or helpful B2B blogs for your organization? I understand why you may be having ...

  • HubSpot
  • Website

How to Write & Design a Brilliant Call-to-Action

A call-to-action (CTA) exists to turn site visitors into leads, but what if the CTA is never clicked on? What if they ...

  • Social Media

Social Media Basics for Businesses

One of the first questions we get asked by a new client is “What channels should I be on for my business? Do I really ...

  • Website
  • Advertising
  • SEO

Improve Online Marketing with Google Analytics: Is Your Website Engaging?

Is your website engaging? If you have some basic knowledge of how to use Google Analytics to measure your website ...

  • Advertising

Google AdWords Basics: Which Campaign Type is Right for You

Getting started with your first campaign in AdWords is easy. With just a few steps, your ads can be live and showing to ...

  • Website
  • Content and Creative

4 Design Basics to Improve Your Business and Articulate Value

Have you ever visited a company’s website for the first time and immediately bounced off? There are many reasons you ...

  • Content and Creative
  • Marketing

What is Content Marketing? Basics for Businesses

Content marketing could be the best thing to ever happen to your business. I say could because it depends on how you do ...

  • Behind-the-Scenes
  • HubSpot
  • Sales

A Leo Becomes a Growth Agency Leader and Sales Lion at HubSpot Pipeline Generation Bootcamp

Fun fact: I love lions. LOVE them. I have always collected lion trinkets, pictures and stuffed animals. Once while at a ...

  • Social Media
  • Advertising

Basics of Facebook Advertising: How to Boost a Post

If your business has a Facebook page, the way the public sees your content is changing. Facebook’s most recent updates ...

  • Marketing

How Much Does an Inbound Marketing Agency Cost?

Hiring a marketing agency to handle your digital growth needs is a smart decision and, of course, we’re biased. In all ...

  • Marketing

What Is Marketing Automation and Is It Worth It?

Are you thinking about giving your marketing department a boost? Marketing automation uses software to streamline ...

  • Website

Improve Online Marketing with Google Analytics: How Website Traffic Guides Strategy

Google Analytics is a FREE, must-have tool used by business-owners and online marketers to measure the performance of ...

  • HubSpot

Laire Group Marketing is a HubSpot Gold Certified Agency Partner

It’s always an exciting time at Laire Group Marketing but we received some very exciting news recently from our friends ...

  • Marketing
  • CLT
  • HubSpot

Best Inbound Marketing Agencies in Charlotte, NC

We are proud to be in a pool of capable and innovative digital marketing agencies in the Charlotte, North Carolina ...

  • Case Studies

Case Study: Home Remodeler Grows 32% with Inbound Marketing Plan

We handle the Inbound Marketing strategy and activities for a family-owned and operated home renovation company. The ...

  • Advertising

Google AdWords Basics:  Getting Started with Your First Campaign

When you first log in to Google AdWords, it can feel intimidating.  With several menus, tabs, and tools, it’s hard to ...

  • SEO

SEO Basics: Making Your Website Work with Google

I can see how search engine optimization or SEO can seem complicated, but you should know that it doesn’t have to be ...

  • Website

Google Analytics Basics: Getting Started

Google Analytics is, without a doubt, the most powerful analytics tool that every website owner should be using. Not to ...

  • Marketing

Benefits of a Marketing Strategy for Your Business

When most businesses set goals to grow, they immediately jump to the tactics they think will make an impact. Tactical ...

  • Social Media

Grow Your Business with Online Reviews

Reviews have been proven to drive sales because they establish trust. Potential clients are likely to trust the ...

  • Social Media
  • CLT

What Charlotte Businesses Need to Know About Facebook

Charlotte businesses trying to get traction in the Queen City need to deliver what Charlotteans care about. Facebook is ...

  • Content and Creative

The Problem with Content Marketing - Just Because You Write it, Doesn't Mean They'll Come

What have we learned about content marketing in the past year? If you build it, they will come... sometimes... but not ...

  • Email

4 Tips for Total Email Marketing Domination

Are you using email as a tactic in your marketing strategy? No doubt you've been the victim of poorly executed email ...

  • Sales
  • Marketing

Inbound Marketing and Inbound Sales Predictions for 2018

I'm not here to say I can predict exactly what’s going to take place in marketing and sales trends this coming year but ...

  • Marketing

The 10 Best Marketing Quotes Our Agency Swears By

When our news feeds are filled with inspiring quotes intended to kick our butts into action, it is easy to glaze over ...

  • SEO

Why SEO Matters for Custom Home Builders

This may seem oversimplified but you need customers in order to build custom homes. If you want to attract customers ...

  • Social Media

Facebook Makes Friends and Family Content Top Priority - Changing the Game for Businesses

Facebook is making changes to its newsfeed again, this time affecting businesses more than ever before. On January 11, ...

  • Marketing

18 Marketing Predictions for 2018

We're just two weeks into 2018... how's it going? Have you set your goals for the year? If so, are you still motivated ...

  • Marketing

6 Best Small Business Project Management Software Tools

Are you looking to grow your small business this year? You know to scale, you've got to be organized. It's time to get ...

  • HubSpot

Don’t Waste Your Money on HubSpot if You Aren’t Going to Use These Built-in Tools

So you're using HubSpot. Welcome to the community! We're more than 100,000 strong with users across dozens of ...

  • Social Media

Savvy Social Marketing Tips to Reach Your Ideal Client

Yes, a business has basic boxes to check to create a presence on social media: ✔️ Have activity on Facebook, and other ...

  • Marketing

Write Off Your Marketing Expenses and Save Money on Your Taxes

We don't have to explain to you why your marketing budget qualifies as an ordinary, reasonable and necessary expense, ...

Apps and Podcasts We Love Right Now

Tired of listening to the same thing on your way to work? Want some fresh apps to get you through the day? Check out ...

  • Behind-the-Scenes

Giving Thanks and Showing Appreciation to Grow Your Business

The month of November is generally associated with giving and thanks. After all, Thanksgiving and Giving Tuesday occur ...

  • Social Media
  • Marketing

4 Next Level Marketing Tools to Grow Your Dental Practice

Is this you: Your dental practice has a digital strategy, and now you are ready to enhance it? You are ready to ...

  • Social Media

Grow Your Dental Practice with Patient Reviews & Engagement

Are you struggling to find different ways to grow your dental practice? Do you feel like you’re at a stand-still with ...

  • HubSpot

New HubSpot Marketing Tips, Tools and Tricks

We've compiled some new HubSpot marketing tips, tools and tricks we've learned from our HubSpot channel consultant, at ...

  • Website

19+ Essentials for Your Modern Dental Practice Website

You've worked diligently to build your dental practice. Now you need to market that. It isn't enough to simply HAVE a ...

  • HubSpot

We're Going to INBOUND17 - 7 Reasons You Should, Too

That's right - our Laire Group Marketing and Charlotte Social Media teams are packing our bags for Boston this month. ...

  • Website

Your Inbound Marketing Forecast - Website Trends [INFOGRAPHIC]

Websites. Lots of companies, individuals, sports teams, dental offices, even pets have them. But with so many live ...

  • Social Media

What's the Deal with Instagram Business Accounts?

Social media marketing. It's more than just having an account and posting every once in a while. In the past few years, ...

  • Marketing

PODCAST: Put Strategy Before Tactics to Change Client Interactions

Laire Group Marketing Founder and Managing Director, Todd Laire, recently sat down with John Jantsch at Duct Tape ...

  • Marketing

Driving Endless Client Leads with a Niche Marketing Focus

The blog below was written as a guest blog for Duct Tape Marketing by Laire Group founder Todd Laire. Read more below ...

  • Marketing

Why Your Construction Marketing Isn't Getting You Home Improvement Leads

We’re in the digital age, where more and more people are using the web to research and decide on products and services. ...

  • Website

6 Steps To Save Your Website from Sinking

Digital marketing agencies as a whole may sound like a broken record....you need a website, you need to be on social ...

  • Video

10+ Ways To Master Video Marketing

Have you noticed that every time you jump on Facebook all you see is videos? Feel-good videos, animal videos, ...

  • Marketing

5 Reasons You Should Update Your Buyer Personas

As Inbound Marketers, we often come into contact with business owners who say “This has been working for 10 years - why ...

  • Video

Need to Sell to Millennials? Video is the Answer.

Millennials. They do first and ask later. They travel. They explore. They demand a change of pace in the workforce. ...

  • Social Media

Using Hashtags to Connect

As an early adopter of Twitter, I have to say that the hashtag is near and dear to my heart. For those of you unaware ...

  • Marketing

8 Best Practices for Podcast Marketing

Does the word podcast evoke an obscure image of something that other people—people more technically savvy, smarter and ...

  • Social Media

Our Top Social Media Marketing Hacks

 Time is precious, especially in the world of business, and while social media isn’t inexpensive, it’s just a different ...

  • SEO
  • Content and Creative

Keywords: the Foundation of Your Content Marketing

To keep the concept simple, Inbound Marketing = Content Marketing. Content Marketing = blogging, ebooks, whitepapers, ...

  • Marketing

Push Your Holiday Sales Into Orbit With an Inbound Marketing Campaign

If you really want to add some sparkle to your 4th of July marketing plan, you’re going to have to do a whole lot more ...

  • Marketing

Ephemeral Marketing is Fast Emerging and All Fired UP! Don’t Blink!

Remember the days when hindsight was 20/20? Not anymore, at least with regards millennial marketing. I recently read in ...

  • Social Media

Delivery is Everything: How to Serve up Your Social Content

Have you ever had an urge for food but had zero desire to venture outside your home? You know you’ve got delivery ...

  • Marketing

Make the Commitment to Relationship Marketing

Have you heard the one about the guy who bought the hoodie for his girlfriend for Christmas? No, this is not the ...

5 Ways To Maintain Your SEO Ranking

Generating a consistent source of website traffic is the foundation of every online business. If you don’t have ...

  • Content and Creative

The Power of Business Blogging

It was the beginning of winter and Bill Griffin’s rear window and frame in his home was broken. The wind was blowing in ...

  • Social Media
  • Advertising

Facebook Advertising On A Budget

Do you run a small business and want to know if Facebook advertising is right for you? Great. You’ve found the right ...

  • Email

Make Email Marketing Magic AND Blow Your ROI Through the Roof

I just found out that I have something in common with Andre Leon Talley, Vogue Contributing Editor. The very first ...

  • Social Media

How to Houzz: 3 Tips for Marketing Success

One thing I love about social media is the ability to bring communities together and provide real, tangible value to ...

  • Website

We Dig Responsive Web Design

Have you ever walked into a building that literally bends or expands as crowds approach it? A space where the ...

  • Social Media

Facebook Isn’t Dead: A Guide on its New Features

  Marketing prophets throughout the world have been preaching that Facebook is slowly dying for the better part of this ...

  • Content and Creative

Creative Content Marketing for Professional Services

No matter whether you are a lawyer, or an accountant, or an insurance broker, you have a lot in common with other ...

  • Marketing

Why Inbound Marketing is NOT for Your Business

Now that Inbound Marketing is becoming more popular among small and medium sized businesses, I get a lot of questions ...

  • Marketing

Inbound Marketing Lessons From A Lemonade Stand

There is nothing better than when the season changes from winter to spring and the weather starts to show it! ...

  • SEO

The Importance of Digital Location Management For SEO and Yext

You want people to be able to easily search for your business, more importantly you want that information to be ...

  • Social Media

9 Tips for Home Improvement Companies Getting Started On Social Media

Whether you’re an early-stage home project contractor or an established custom home builder that’s new to the social ...

  • Marketing

What is Lead Nurturing and How Does It Work?

Lead Nurturing is anticipating the wants and needs of a buyer, based on who and where they are in their buying process. ...

  • HubSpot

What is HubSpot and Is It Right For My Business?

“HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads and close ...