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PODCAST: Put Strategy Before Tactics to Change Client Interactions

Written by Todd Laire | June 22, 2017

Laire Group Marketing Founder and Managing Director, Todd Laire, recently sat down with John Jantsch at Duct Tape Marketing for this week’s episode of the Consulting Spark podcast! Listen below for more about changing the way you engage with your clients by focusing on strategy and not just "the stuff."



Listen Here:


What You’ll Learn

  • How a passion for video production turned into a career in marketing
  • What Laire Group Marketing specializes in
  • Why finding a niche is important for an agency’s success
  • Why you need to prioritize strategy over tactics
  • How putting strategy before tactics changes the way you engage with clients
  • Why the Duct Tape Marketing Consultant Network is so valuable
  • Why a career in marketing can be so rewarding


Where to Get More Information

Like this show? Click on over and give Duct Tape Marketing a review on iTunes, please!

Todd Laire
Todd Laire

Founder & Managing Partner, Laire Group Marketing