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Top 5 HubSpot Integrations to Make Your Job Easier as a Marketer

Written by The Laire Group Team | March 20, 2019

HubSpot is a powerful tool that can help you unify and optimize your sales and marketing processes to generate more leads, close more deals, and ultimately grow your revenue, but it doesn't do all of this alone. With hundreds of available integrations with some of the most popular and useful applications in business, HubSpot gives you the ability to bring together data, workflows, follow-up processes, marketing strategies and more. 

Check out our list of the Top 5 integrations for HubSpot and how they can help you optimize your workflow  and get the most out of your HubSpot subscription.

 

1. Slack

What is Slack?

Slack is an internal communication platform for your workspace. You can create channels, add users and guests, share files, and collaborate on projects from the desktop or mobile app.

 

How does Slack integrate with HubSpot?

If your company isn't already on Slack, it should be. Especially if you are a HubSpot user. Not only will it improve internal communication, but this integration will keep you updated on HubSpot tasks, workflows, lead activity and more. 

When you connect your slack account, you will have access to HubSpot actions right in your Slack messages. You can create a task from your channel, set due dates, leave details, and assign a user, all without leaving the messaging platform. Use slash commands to pull contact records into your conversation and share updates with team members. The HubSpot chat function allows you to sync your chatbot to a Slack channel to receive incoming communications and reply in-app to active chats. Slack brings the power and convenience of HubSpot into your internal messaging platform, saving you time and optimizing your team's communication.

 

2. Wistia

What is Wistia?

Wistia is a video hosting platform that helps businesses grow their video marketing efforts. With customizable playback options, detailed analytics for optimization, and tools designed for marketers, Wistia helps you create a brand for your video marketing and delight your viewers with the insights and data to continuously improve. 

  

How does Wistia integrate with HubSpot?

The Wistia integration for HubSpot is a beefed-up alternative to YouTube, with capabilities far exceeding that of a simple video plugin. Wistia collects viewing data such as playback and clicks, which are saved as Wistia properties in your HubSpot CRM.  You can create segmented lists based on viewer interaction and send targeted content and messaging.

With the introduction of Soapbox, Wistia users can now create instant, custom sales videos to incorporate in their email followup process. A latest best-practice in marketing and sales, custom videos allow you to impress your lead with a hyper-personalized experience and close more deals. With this integration, you can click record right from the contact record, shoot a quick video reply, and insert a viewing link right in your followup email. Get updates on video views in your HubSpot notifications and save time by eliminating the need to bounce between programs. 

  

3. Zapier

What is Zapier?

Zapier is a custom integration tool that allows you to connect applications to share and update information across platforms. The list of apps available for integration continues to grow, offering users an easy and effective alternative to building custom APIs.

 

How does it integrate with HubSpot?

While HubSpot has an extensive list of available integrations on their platform, you may find certain applications missing from their catalog. Zapier helps bridge that gap by offering a virtually seamless integration for HubSpot with outside applications. Once connected, you can select an available app from Zapier to sync with HubSpot, map your corresponding properties, and test contacts to ensure viability before activating the zap. This saves you time and can mitigate the risk of duplicate content, which is something we can all be happy about.

 

 

4. Databox

What is Databox?

Databox is a data management tool that pulls your data across multiple platforms all into one place. You can create custom reports and dashboards to monitor performance and discover detailed insights without the hassle of moving between platforms and manually aggregating data.  

 

How does Databox integrate with HubSpot?   

Databox integration is a must-have for marketers monitoring data from multiple sources (which is all of us, right?). The time that it saves collecting data and creating reports is priceless. From Databox, you can access your HubSpot dashboards and create custom reports with the metrics you want to display, or choose from 100s of detailed, prebuilt reports. 

Combine HubSpot Reports Dashboard with dashboards for your social accounts, google analytics and other data sources in a carousel, which can be easily shared with your clients and colleagues. In HubSpot, you can create and send automated emails with links to your reports to keep everyone up-to-date on the latest data. 

 

5. PandaDoc

What is PandaDoc?

PandaDoc is a sales document tool that supports the creation of custom and interactive proposals, quotes, and contracts. With built-in e-signatures, PandaDoc helps you create a seamless and enjoyable user experience.

 

How does PandaDoc integrate with HubSpot?

The PandaDoc integration for HubSpot is an integral tool for any company that is dependent on obtaining verified
e-signatures. Once connected, a PandaDoc widget will appear on your contact records where you can create, edit, send, and track documents.

In PandaDoc, you can create HubSpot friendly templates with personalization tokens that will auto-populate when you select that template on a contact record. You can edit and update templates right in the HubSpot record, add contacts who need to view or sign, and add team members who need to receive updates on the document. A built-in comment section allows you to answer questions right in the platform. Once sent, you can track deliveries and views, and get notified when the clients have signed your contract. It is an incredible tool that improves your sales process and helps avoid bottlenecks.

 

These HubSpot integrations can save you time and optimize your sales and marketing processes. To learn more about how to unlock the potential of your HubSpot account, you can request a free HubSpot Portal Audit. Our team of HubSpot experts have the tools and experience to identify how your company can improve your marketing automation and sales enablement tools to grow your revenue.

 

If you are using HubSpot to grow marketing and sales how do you know you are getting the most out of it? Download your copy of our 21 point checklist to measure your usage and make a plan to use more apps inside your HubSpot portal! 

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The Laire Group Team
The Laire Group Team