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Great Stuff, No Fluff: Helpful Tips From Our Marketing Gurus | Marketing

  • Social Media
  • Marketing

What is Inbound Marketing and How Can it Drive Leads to My Business?

When I first learned about Inbound Marketing, I soon became convinced that it's like "turning your website or blog into ...

  • Marketing

Make the Commitment to Relationship Marketing

Have you heard the one about the guy who bought a hoodie for his girlfriend for Christmas? No, this is not the ...

  • Social Media
  • Marketing

Can You Remove Bad Reviews Online?

So, your business got a not-so-great review on Facebook or Google My Business. In a perfect world, you’d be able to ...

  • Marketing

How to Find the Best Digital Marketing Agency & Smash Revenue Goals

You’ve made the decision to hire an agency to assist with your digital efforts. That’s great! Now, you’re trying to ...

  • Marketing
  • HubSpot

Inbound Marketing 101: What it is and How it's Changing

What is Inbound? Inbound is a marketing methodology designed to help you reach your ideal clients and convert them into ...

  • Marketing

5 Musts to Market Your Dental Practice on the Web

Now, online presence is a crucial element of any successful business. This is especially true in the highly competitive ...

  • Marketing
  • HubSpot
  • Sales

Top 4 Sales and Marketing Team Problems to Solve with HubSpot

Feeling a disconnect between your sales and marketing teams? You’re not alone. Many clients cite a breakdown in ...

  • Marketing
  • Behind-the-Scenes

My First 90 Days at Laire Group Marketing

Starting a new job is exciting, challenging, and a bit nerve-racking. Because let’s be honest – you never really know ...

  • Marketing
  • Website

Hiring a Marketing Employee vs Marketing Agency, Which is Best for My Company?

Should I hire a marketing person or hire a marketing agency? We know why you’re asking! It’s something that comes up ...

  • Social Media
  • Marketing

3 Things I Learned from Giving a Social Media Talk at the STA Conference

I’m a social media marketing fanatic. I spend a large portion of my life strategizing and executing social media ...

  • Marketing
  • Sales

A Look Back at Inbound Marketing and Inbound Sales Predictions for 2018

As the year 2018 comes to a close, we are hearing a lot about new trends to watch for and forecasts as well as bold ...

  • Marketing

Which Type of Marketing is Right for Your Company to Bring in the Best Results?

When you’re crunching the numbers on your business and analyzing statistics from the past year - do me a favor and ...

  • Marketing

9 Dos and Don’ts of Contact Forms

The purpose of a contact form is to allow users to contact your business when they’re ready for more information and to ...

  • Marketing

Inbound Marketing vs Account Based Marketing

Inbound marketing. Account-based marketing. Influencer marketing. Referral marketing. Affiliate marketing. The list of ...

  • Marketing

How Much Does a Custom Marketing Plan Cost?

You’ve heard it from everyone, fellow entrepreneurs, your BNI group, and mentors are telling you that a marketing plan ...

  • Marketing
  • marketing strategy

Marketing Plan vs Marketing Strategy: What's the Difference?

You’re posting on social media, you have blog posts but you’re not seeing any results. What’s the deal? The problem ...

  • Marketing
  • HubSpot

7 Inbound Marketing Problems Revealed

Are you considering inbound marketing to grow your business to the next level? If so, you may be feeling a great deal ...

  • Marketing
  • SEO

Improve Online Marketing with Google Analytics: Where are Your Best Buyer Personas Located?

Do you know where your best buyer persona is geographically located? Does their location play a part in their ...

  • Marketing
  • Content and Creative
  • marketing strategy

ONTRAPORT: Marketing Automation Made Easy

Are you building a community around your brand? Entrepreneurs, worldwide, are creating personalized experiences online ...

  • Marketing
  • Content and Creative

What is Content Marketing? Basics for Businesses

Content marketing could be the best thing to ever happen to your business. I say could because it depends on how you do ...

  • Marketing

How Much Does an Inbound Marketing Agency Cost?

Hiring a marketing agency to handle your digital growth needs is a smart decision and, of course, we’re biased. In all ...

  • Marketing

What Is Marketing Automation and Is It Worth It?

Are you thinking about giving your marketing department a boost? Marketing automation uses software to streamline ...

  • Marketing
  • HubSpot
  • CLT

Best Inbound Marketing Agencies in Charlotte, NC

We are proud to be in a pool of capable and innovative digital marketing agencies in the Charlotte, North Carolina ...

  • Marketing

Benefits of a Marketing Strategy for Your Business

When most businesses set goals to grow, they immediately jump to the tactics they think will make an impact. Tactical ...

  • Marketing
  • Sales

Inbound Marketing and Inbound Sales Predictions for 2018

I'm not here to say I can predict exactly what’s going to take place in marketing and sales trends this coming year but ...

  • Marketing

The 10 Best Marketing Quotes Our Agency Swears By

When our news feeds are filled with inspiring quotes intended to kick our butts into action, it is easy to glaze over ...

  • Marketing

18 Marketing Predictions for 2018

We're just two weeks into 2018... how's it going? Have you set your goals for the year? If so, are you still motivated ...

  • Marketing

6 Best Small Business Project Management Software Tools

Are you looking to grow your small business this year? You know to scale, you've got to be organized. It's time to get ...

  • Marketing

Write Off Your Marketing Expenses and Save Money on Your Taxes

We don't have to explain to you why your marketing budget qualifies as an ordinary, reasonable and necessary expense, ...

  • Social Media
  • Marketing

4 Next Level Marketing Tools to Grow Your Dental Practice

Is this you: Your dental practice has a digital strategy, and now you are ready to enhance it? You are ready to ...

  • Marketing

PODCAST: Put Strategy Before Tactics to Change Client Interactions

Laire Group Marketing Founder and Managing Director, Todd Laire, recently sat down with John Jantsch at Duct Tape ...

  • Marketing

Driving Endless Client Leads with a Niche Marketing Focus

The blog below was written as a guest blog for Duct Tape Marketing by Laire Group founder Todd Laire. Read more below ...

  • Marketing

Why Your Construction Marketing Isn't Getting You Home Improvement Leads

We’re in the digital age, where more and more people are using the web to research and decide on products and services. ...

  • Marketing

5 Reasons You Should Update Your Buyer Personas

As Inbound Marketers, we often come into contact with business owners who say “This has been working for 10 years - why ...

  • Marketing

8 Best Practices for Podcast Marketing

Does the word podcast evoke an obscure image of something that other people—people more technically savvy, smarter and ...

  • Marketing

Push Your Holiday Sales Into Orbit With an Inbound Marketing Campaign

If you really want to add some sparkle to your 4th of July marketing plan, you’re going to have to do a whole lot more ...

  • Marketing

Ephemeral Marketing is Fast Emerging and All Fired UP! Don’t Blink!

Remember the days when hindsight was 20/20? Not anymore, at least with regards millennial marketing. I recently read in ...

  • Marketing

Why Inbound Marketing is NOT for Your Business

Now that Inbound Marketing is becoming more popular among small and medium sized businesses, I get a lot of questions ...

  • Marketing

Inbound Marketing Lessons From A Lemonade Stand

There is nothing better than when the season changes from winter to spring and the weather starts to show it! ...

  • Marketing

What is Lead Nurturing and How Does It Work?

Lead Nurturing is anticipating the wants and needs of a buyer, based on who and where they are in their buying process. ...