Charlotte businesses trying to get traction in the Queen City need to deliver what Charlotteans care about. Facebook is a great tool to get that accomplished. That’s where your
The Value of Facebook
If you’re on the fence about putting time and/or money towards Facebook, keep the following in mind -- the Facebook platform helps companies reach their business goals. It can drive online sales, increase local sales, promote your business and raise your brand awareness.
Think about your content and posts. Posting about your business is important, but that shouldn’t be 100% of your content. Your content should be a balance between posts about your company and other helpful links, images or videos. Mix in posts from other sources and content that's personable to add a human touch to your feed.
Build Your Page Correctly
Images are another important piece of the puzzle. They help people recognize the page and get across your branding. Be sure your images are clear and the right size. Low-quality profile or banner images can turn people away.
Facebook advertising is an effective way to reach your ideal audience. You have more specific targeting capabilities through Facebook than any other form of social media advertising. Your ads can be delivered directly to the people you want to reach. Do you only serve a specific part of Charlotte or North Carolina? You can plug in the zip codes of your coverage area to target, and then attract those customers.
There’s always something going on in Charlotte. Post about what’s happening. Deliver content to your audience that shows you’re connected with them and the city. Talk about last night’s Panthers game or post about the dinner you had while taking in restaurant week, tagging the restaurant. We are a friendly city, so many businesses will share the love and promote each other once they are tagged in the post.
Hashtags are labels used to categorize posts or conversations. Start your own or piggyback on a trending hashtag to get your business involved in the conversation. Hashtags will matter most on Twitter and Instagram, but are increasing in value on Facebook, with people searching by hashtags. Some popular Charlotte hashtags: #CLT #charlottenc #queencity #CLTfoodie #NodaCLT #CLTtraffic #CLTfood #CLTnightlife
Get involved with Facebook groups. Networking through groups can lead to referrals, reviews or inspiration. Take the Ballantyne Connection group for example. It’s a place where members of the south Charlotte community can connect with local businesses or events. There are many more divided by neighborhoods and interests. Just head to the "Discover" tab under Facebook groups.
Don't Be Afraid of Facebook
In summary, Facebook can be used as a tool to promote your business and connect with your community. The former is just as important as the latter. Make Facebook a part of your marketing strategy and reap the rewards. If you need any help along the way, let us know!