Your Website Content and the Buyer's Journey: A Match Made in Heaven
- How much of that traffic contains quality leads for your business?
- More importantly, how much of that traffic converts into closed customers?
Assess Visitor-to-Lead Conversion Ratio
Nurture Visitors Not Ready to Buy
Out of the 1,000 visitors who come to your website monthly, many of them are interested in your business, but aren't ready to be "sold". Some visitors may not be ready for your sales pitch, nor are they ready to be contacted by anyone from your team. A majority of those visitors are simply doing research, and aren't sure that your company fits their needs.
Nurturing these leads over time with free resources and helpful content keeps you in touch them, without the sales pressure. So, let the content you share match where that visitor is in the buyer's journey. For example, provide an e-book or a how-to video instead of offering content that they're not ready for yet, like a live demo or a coupon.
Deliver Content Correctly
The time and delivery method of content like emails, video or social media is important. Content served to the right people in the right context can be a huge time saver for both you and your prospects! Optimize and analyze your efforts as you promote your marketing content. Let your content pre-qualify your prospective clients for you. Then convert, close, and follow up with those who expressed interest and provided you with valuable information about them, such as their budget and timeline to make a decision.
Wouldn't it be great if your sales calls strictly consisted of closing clients based on their specific needs or interests? Instead of answering the same basic questions and overcoming the same objections, the sales team now has the strongest leads who are already qualified through this content marketing approach. By leading prospects through the funnel toward a purchase, you'll no longer play a guessing game or spend the same amount of time to get a "no" as you take to get a "yes." Your website content leads the right clients to you since it follows their buying journey. That's the power of effective content marketing utilizing an Inbound Marketing methodology!
Download your FREE copy of our "25 Website Must-Haves to Generate Traffic, Leads and Sales" and learn how to optimize and accelerate your website marketing today!