Courtney leads the strategic planning and development of content for LAIRE and its clients. Her role as Digital Content Manager demands ingenuity and creativity in the construction of targeted inbound content that produce measurable organic results. Before joining LAIRE, Courtney spent several years as a digital marketing professional in the performance marketing industry, where she worked on digital campaign strategies with several national brands. She is both a passionate writer and a strategic thinker, and enjoys working with clients to shape their brand messaging in a way that produces measurable results.
Courtney is a Tar Heel at heart, earning her Bachelor’s degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill. Outside of the LAIRE, Courtney is nearly always joined at the hip by her black Labrador retriever named Silver. She enjoys hot yoga, March madness, and always makes time to listen to a good investigative podcast.